'i've got them just how i wanted'
Sunday, 2 December 2007
Thursday, 29 November 2007
2005 Advert
http://www.youtube.com/watch?v=slMkPgYzwlw
2005 Mercedes-Benz B-Class advert
The advert starts of with the importance of a women and a man saying 'we thought about women' showing them to have more purpose in the world. As apposed to a women being represented previously as subordinate to men and as housewives, there is a women featured in this advert whos is wearing a suit and holding a briefcase, a business women. There is an equal number of men and women in the advert showing equality between the two.
2005 Mercedes-Benz B-Class advert
The advert starts of with the importance of a women and a man saying 'we thought about women' showing them to have more purpose in the world. As apposed to a women being represented previously as subordinate to men and as housewives, there is a women featured in this advert whos is wearing a suit and holding a briefcase, a business women. There is an equal number of men and women in the advert showing equality between the two.
2000 Advert
http://www.youtube.com/watch?v=u64m_5ZtwVQ
Lynx Advert in 2000
This shows female dominance as the guy is wanting the females to be all over him yet they are being objectified and seen as sex objects by wearing outfits that show of most of their body.Their roles switch throughout the advert showing a balance of male and female power within society, however the advert is dominated by female characters and there is only one man.
Lynx Advert in 2000
This shows female dominance as the guy is wanting the females to be all over him yet they are being objectified and seen as sex objects by wearing outfits that show of most of their body.Their roles switch throughout the advert showing a balance of male and female power within society, however the advert is dominated by female characters and there is only one man.
1980's Advert
http://www.youtube.com/watch?v=fS7KEGkHSuM
Barclay card Advert
This advert from the beginning to end is objectifying women as they are all in their bikinis and showing of alot of bare flesh, they are put their for the male gaze (Mulvey) to entice barclays consumers to buy their service. They use these images of women to do that. This is part of the male backlash which exsited throughout the 80's as a way of objectifying women to reclaim their masculinity and power that they had began to lose during previous years.
Barclay card Advert
This advert from the beginning to end is objectifying women as they are all in their bikinis and showing of alot of bare flesh, they are put their for the male gaze (Mulvey) to entice barclays consumers to buy their service. They use these images of women to do that. This is part of the male backlash which exsited throughout the 80's as a way of objectifying women to reclaim their masculinity and power that they had began to lose during previous years.
1970's Advert
http://www.youtube.com/watch?v=XKR1ScQUpcA
McDonalds TV Advert
This portrays a patriarchal society as there are no women shown in this advert at all.McDonalds is a highly successful business so this would have been a way of representing femalse and showing of males patriarchal society and the fact that they wanted to show that women had no time for success and business
McDonalds TV Advert
This portrays a patriarchal society as there are no women shown in this advert at all.McDonalds is a highly successful business so this would have been a way of representing femalse and showing of males patriarchal society and the fact that they wanted to show that women had no time for success and business
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