1. Use of celebrity endorsement. David and Victoria Beckham are two of the most famous celebrities in the world hence why there is no caption of any special words used to sell the product because just by looking at them and kowing who they are you know what kind of product and lifestyle they are selling. e.g Glamorous lifestlye, sense of unity and passion between them.
2. Victoria Beckham is being objectified where her back and legs are showing and it is David that is objectifying her because it appears that he is pulling her dress up and touching her up. This shows that David has the control over her.This is also illustrated by the fact that Victoria has her back to us and david is facing us and looking at us making him seem more important and highlighting the fact that Victoria wouldnt really be anything if it wasnt for him reflecting a patriarchal society. It appears that Victoria's role as a celebrity has flipped as she used to be in the 'Spice Girls' where they were promoting 'girl power' and now that she is married she is no long seen as an independant women. The man had taken all of that from her.
3. The logo appears to make David seem more important and bigger than victoria. The logo is 'DvB' the victorias anitil is smaller than Davids making her seem less important and making it more about David.
4. Victoria is wearing a light flowing dress connoting innocence and fragile-ness whereas David is wearing black connoting power and to a certain extent mystery and evil. The background matches to Davids colour scheme which may conote that Victoria is in his world and is in his power. This is illustrated by the way she is leaning on him and depennding on him and also by the way he is touching her.
5. Hetrosexula ideologies are being shown in this advert and their passion and love for eachother is used to sell the product so that consumers that aspire to have their lifestyle will want to buy the product
