Poster analysis

1. Use of celebrity endorsement. David and Victoria Beckham are two of the most famous celebrities in the world hence why there is no caption of any special words used to sell the product because just by looking at them and kowing who they are you know what kind of product and lifestyle they are selling. e.g Glamorous lifestlye, sense of unity and passion between them.

2. Victoria Beckham is being objectified where her back and legs are showing and it is David that is objectifying her because it appears that he is pulling her dress up and touching her up. This shows that David has the control over her.This is also illustrated by the fact that Victoria has her back to us and david is facing us and looking at us making him seem more important and highlighting the fact that Victoria wouldnt really be anything if it wasnt for him reflecting a patriarchal society. It appears that Victoria's role as a celebrity has flipped as she used to be in the 'Spice Girls' where they were promoting 'girl power' and now that she is married she is no long seen as an independant women. The man had taken all of that from her.

3. The logo appears to make David seem more important and bigger than victoria. The logo is 'DvB' the victorias anitil is smaller than Davids making her seem less important and making it more about David.

4. Victoria is wearing a light flowing dress connoting innocence and fragile-ness whereas David is wearing black connoting power and to a certain extent mystery and evil. The background matches to Davids colour scheme which may conote that Victoria is in his world and is in his power. This is illustrated by the way she is leaning on him and depennding on him and also by the way he is touching her.

5. Hetrosexula ideologies are being shown in this advert and their passion and love for eachother is used to sell the product so that consumers that aspire to have their lifestyle will want to buy the product

Execise 12.1: Analysing Tomb Raider

Through the use of media language we can clearly see the ways in which both men and women are portrayed in Tomb Raider.

Firstly by analysing Lara Croft dress sense we can clearly see that she is a character being objectified as she is wearing tight fitted clothing showing of her figure and shorts that show of her legs therefore being subjected to the 'male gaze' according to Mulvey.

Secondly in a scene the media language shows the film from a male perspective using shot reverse shot where we are put in his (Daniel Craig) position and see what he is seeing therefore once again portraying Lara as a sex object

However even though Lara Croft is seen as a sex object she is playing a very powerful role and is therefore seen as an active female and can be seen to an extent as a good role model. This is illustrated through the use of a gun which can be portrayed as a phallic symbol showing her to have all the power over males.

In Tomb Raider there is also a female gaze. This can be seen when Daniel Craig comes out of the shower and to an extent he is also being objectified by females. Another aspect of the female is gaze in Tomb Raider is when a low angle shot is used on Lara Croft. This shows in a womens point of view the fact that females desire to be like Lara Croft and portrays Lara to be fetishistic.

'i've got them just how i wanted'

"SEAMEN 'UN'WANTED"

sumone get this man off me... :s