Poster analysis

1. Use of celebrity endorsement. David and Victoria Beckham are two of the most famous celebrities in the world hence why there is no caption of any special words used to sell the product because just by looking at them and kowing who they are you know what kind of product and lifestyle they are selling. e.g Glamorous lifestlye, sense of unity and passion between them.

2. Victoria Beckham is being objectified where her back and legs are showing and it is David that is objectifying her because it appears that he is pulling her dress up and touching her up. This shows that David has the control over her.This is also illustrated by the fact that Victoria has her back to us and david is facing us and looking at us making him seem more important and highlighting the fact that Victoria wouldnt really be anything if it wasnt for him reflecting a patriarchal society. It appears that Victoria's role as a celebrity has flipped as she used to be in the 'Spice Girls' where they were promoting 'girl power' and now that she is married she is no long seen as an independant women. The man had taken all of that from her.

3. The logo appears to make David seem more important and bigger than victoria. The logo is 'DvB' the victorias anitil is smaller than Davids making her seem less important and making it more about David.

4. Victoria is wearing a light flowing dress connoting innocence and fragile-ness whereas David is wearing black connoting power and to a certain extent mystery and evil. The background matches to Davids colour scheme which may conote that Victoria is in his world and is in his power. This is illustrated by the way she is leaning on him and depennding on him and also by the way he is touching her.

5. Hetrosexula ideologies are being shown in this advert and their passion and love for eachother is used to sell the product so that consumers that aspire to have their lifestyle will want to buy the product

Execise 12.1: Analysing Tomb Raider

Through the use of media language we can clearly see the ways in which both men and women are portrayed in Tomb Raider.

Firstly by analysing Lara Croft dress sense we can clearly see that she is a character being objectified as she is wearing tight fitted clothing showing of her figure and shorts that show of her legs therefore being subjected to the 'male gaze' according to Mulvey.

Secondly in a scene the media language shows the film from a male perspective using shot reverse shot where we are put in his (Daniel Craig) position and see what he is seeing therefore once again portraying Lara as a sex object

However even though Lara Croft is seen as a sex object she is playing a very powerful role and is therefore seen as an active female and can be seen to an extent as a good role model. This is illustrated through the use of a gun which can be portrayed as a phallic symbol showing her to have all the power over males.

In Tomb Raider there is also a female gaze. This can be seen when Daniel Craig comes out of the shower and to an extent he is also being objectified by females. Another aspect of the female is gaze in Tomb Raider is when a low angle shot is used on Lara Croft. This shows in a womens point of view the fact that females desire to be like Lara Croft and portrays Lara to be fetishistic.

'i've got them just how i wanted'

"SEAMEN 'UN'WANTED"

sumone get this man off me... :s

2005 Advert

http://www.youtube.com/watch?v=slMkPgYzwlw

2005 Mercedes-Benz B-Class advert

The advert starts of with the importance of a women and a man saying 'we thought about women' showing them to have more purpose in the world. As apposed to a women being represented previously as subordinate to men and as housewives, there is a women featured in this advert whos is wearing a suit and holding a briefcase, a business women. There is an equal number of men and women in the advert showing equality between the two.

2000 Advert

http://www.youtube.com/watch?v=u64m_5ZtwVQ

Lynx Advert in 2000

This shows female dominance as the guy is wanting the females to be all over him yet they are being objectified and seen as sex objects by wearing outfits that show of most of their body.Their roles switch throughout the advert showing a balance of male and female power within society, however the advert is dominated by female characters and there is only one man.

1980's Advert

http://www.youtube.com/watch?v=fS7KEGkHSuM

Barclay card Advert

This advert from the beginning to end is objectifying women as they are all in their bikinis and showing of alot of bare flesh, they are put their for the male gaze (Mulvey) to entice barclays consumers to buy their service. They use these images of women to do that. This is part of the male backlash which exsited throughout the 80's as a way of objectifying women to reclaim their masculinity and power that they had began to lose during previous years.

1970's Advert

http://www.youtube.com/watch?v=XKR1ScQUpcA

McDonalds TV Advert

This portrays a patriarchal society as there are no women shown in this advert at all.McDonalds is a highly successful business so this would have been a way of representing femalse and showing of males patriarchal society and the fact that they wanted to show that women had no time for success and business

1950's advert

http://http://www.youtube.com/watch?v=jRcRIbExrfg

Brylcream advert

In this advert the women are seen to have control over the men as the women make the men want to buy brylcream so that they are attractive enough and they want to impress the women so that they are all over them .(Feminism era)

13. Micheal Lyons

Sir Michael Lyons was born in 1950, he is 57 yrs old


He's a former Labour councillor and council chief executive, who has also been involved in some of the key central government commissions and reports into local government finance from 2000 to 2007.

Lyons was knighted in January 2000 in recognition of his services to Local Government.

On 1 May 2007, Lyons became Chairman of the BBC Trust

Number 13

New entry


Salary: 140,000


As chairman of the BBC Trust, Sir Michael is one of the most powerful figures in British cultural life


Commenting Sir Michael Lyons said:
"It is a great privilege to be appointed Chairman of the BBC Trust. As the BBC's sovereign body, our duty is to ensure the public who pay for the BBC retain overall control of their BBC. As Chairman I will never lose sight of the public's core expectations of editorial independence and quality programmes across television, radio and the internet which inform, educate and entertain. I look forward to the exciting challenges of the future and working with my colleagues on the Trust to ensure the BBC provides a quality service to justify the public's continuing support."
5 April 2007

Michael Lyons is currently Chairman of the City of Birmingham Symphony Orchestra and a Governor of the Royal Shakespeare Company

Michael Lyons was educated at Stratford Grammar School (London), Middlesex University, and at Queen Mary College University of London. He is 57, married, with three grown-up children

Recent developments...How is it responding to the 'new media' age?

Disney is involved in alot of media institutions. Before, it just used to produce sketches and comedies but because of changing media it has become involved in alot more other companies to keep the disney corporation going. For example as stated in the history of walt disney the company teams up with a famous video game company squaresoft and produces a video game in order to keep up with changing technology.It also kept up with videos and dvd's. As disney is a versitile company it is very easy for them to fit into new ideas that have come up.Its wide audience and well known status gives them the oportunity to respond well to the new media age

http://finance.google.com/finance?fstype=bi&q=DIS

This link shows disneys current financial statement

income statement
balance sheet
cash flow

Current board of directors
Susan Arnold
John Bryson
John S. Chen
Judith Estrin
Robert Iger (CEO)
Steve Jobs
Fred Langhammer
Aylwin Lewis
Monica Lozano
Robert Matschullat
John E. Pepper, J. (Chairman)
Orin C. Smith
Roy E. Disney (former Vice Chairman), (non-Voting, Consultant)
Michael Weekend

John Lasseter (Chief Creative Officer)

Alan N. Braverman (Senior Executive Vice President, General Counsel)

Thomas O. Staggs (Senior Executive Vice President and CFO)

Roy E. Disney (Director Emeritus)

Bob Iger (President and CEO)

History of Walt Disney

1923 was the year that walt disney was founded and they started making there first disney series of Alice comedies.One of the first things they made

1923-1934 They only made series and sketches including donald duck, mickey mouse and goofy

1937 Disney produces its first ever full length feature film. The film is also the first American animated feature film in history

1938 Walt Disney Enterprises, Disney Film Recording Company, and Liled Realty and Investment Company are merged into Walt Disney Productions

1941 The USA enters World War II the studio begins making morale-boosting propaganda films for the government

1944 Disney were short on cash

1954 The studio founds Buena Vista Distribution to distribute its feature films; beginning of the Disneyland TV program, which runs for decades under several different titles.

1955 Disneyland Resort opens in Anaheim

1967 Construction begins on Walt Disney World Resort

1971 The Walt Disney World Resort opens in Orlando, Florida

1981 Dumbo hits the shelves for video retail, making it the first animated Disney feature available on video

1986 The company's name is changed from Walt Disney Productions to The Walt Disney Company

1992 The controversial Euro Disney Resort opens outside Paris, France

2002 Disney teams up with famous video game company Squaresoft

2005 Disneyland celebrates its 50th anniversary

2006 TheDisney Channel Original Movie High School Musical airs on January 20.Becomes most successful movie at its time with 7.7 million viewers in its premiere broadcast in the US

2006 Disney sets record for number of people to visit its parks

These are a few of many movies and characters that Disney have made which have all been popular and remain classic


Jungle Book

Dumbo

Toy Story

Pinochio

Bambi

Cinderella

Beauty and the Beast

Lady and the Tramp

Finding Nemo

High School Musical

The Little Mermaid

Hercules

Snow White

Mickey Mouse

Alice and Wonderland

Lion King

Robert A. Iger

President and cheif executive officer