1980's Advert

http://www.youtube.com/watch?v=fS7KEGkHSuM

Barclay card Advert

This advert from the beginning to end is objectifying women as they are all in their bikinis and showing of alot of bare flesh, they are put their for the male gaze (Mulvey) to entice barclays consumers to buy their service. They use these images of women to do that. This is part of the male backlash which exsited throughout the 80's as a way of objectifying women to reclaim their masculinity and power that they had began to lose during previous years.